ON A WEB BROWSER
Tracking Attention, Decision Making, and Such
Dr. Robert S. Owen
These links each illustrate some concept of measurement using a web browser. Current generation graphical web browsers allow us to take subject measurements with regard to time and space. This allows us to measure such constructs as attention, depth of processing, effort, and so on. These are important constructs in both applied web advertising research and in basic research on human information processing.
Homepage at www.sykronix.com.