Tracking Attention, Decision Making, and Such
Dr. Robert S. Owen

The links on the right were initially posted to illustrate a few ideas regarding online measurement techniques to some research colleagues. Before clicking on any of these links, please be sure to set your browser window to at least 640X480 pixels in size - you should be able to see at least some of a dark blue area on the right margin of this page if you are using a larger screen. You will need a browser that can do frames, Java, and JavaScript.

These links each illustrate some concept of measurement using a web browser. Current generation graphical web browsers allow us to take subject measurements with regard to time and space. This allows us to measure such constructs as attention, depth of processing, effort, and so on. These are important constructs in both applied web advertising research and in basic research on human information processing.

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