SyKronix.net specializes in
full-service online marketing research.
This includes qualitative as well as
All work is done in-house, from study design to online application
programming to analysis and reporting.
If the same person is involved in all phases of a study,
rather than outsourcing parts of it to a
then gains can be realized with respect to time, cost efficiency,
and, importantly, design flexibility.
SyKronix houses a
focus group facility,
(over time) focus group facility, and
questionnaire hosting facilities.
It also has real-time
mouse tracking tools
that are useful in
advertising pretesting and
web usability studies.
Additionally, SyKronix has assembled a set of tools for online
business intelligence research.
Dr. Owen, SyKronix' founder, has a technical background in
metrology (the science of measurement) and human factors psychology.
His research in the measurement of consumer attention and information
overload is cited in college textbooks.
The name SyKronix comes from Dr. Owen's work as a psychology
technician in taking real-time computer measures associated
with human information processing: sy
from psychology and kronix
from chronograph, an instrument used for the precision measurement
SyKronix' first job was in 1987 for a pair of five-button
questionnaire response boxes and driver programs for an advertising
Until 2002, SyKronix was not a commercial venture;
all work was done at cost.
SyKronix.com was first
registered as a domain name in March 2000 as a
test bed for some of Professor Owen's research in real-time
online measurement techniques.
Seeing a gap in the market for cost-effective, full-service online
marketing research, work was begun in the spring of 2001 to transform
SyKronix.com into a commercial venture.
The result was a marketing researcher's portal,
an online marketing research hosting service,
a client subdomain-based research host,
a usability and advertising pretesting application,
a self-service questionnaire designer and host,
and a searchable recruiter's database,
Tyman-Space Online College
was started in 1997, with free, GPL licensed, self-service courseware
first posted at GeoCities.
The name comes from the vision that Professor Owen had when
he posted some of the world's first Web courseware in early
1995: that the Web can become the logistical tool for bridging
time and space in distributed knowledge applications.
Indeed, these materials have been used by professors in
places such as Ukraine and China, where an Internet connection
was easier to find than textbooks on Western marketing thought.
Dr. Robert Owen